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Some problems don’t fit neatly into one job description. Neither do I.

Bring me the problem. I’ll help figure out what it needs, then I can help make it real.

You don’t need to know what you need before we talk.

When to call

You might call me when…

You have an idea but don't know how to make it real.

A product, experience, tool or new way of doing something is still mostly in your head.

Something in the business isn't working the way it should.

It's too manual, too slow, too confusing, fragmented, expensive, or everyone has simply learned to live with it.

You know something needs to change, but you don't know what the answer is.

That's often the best place to start.

Perfect. You don’t need to know the solution before we talk.

Ché is one of those unique individuals that can see the wood for the trees and distill a complicated problem into clear actionable steps.

Reino (Ray) van BuitenenCEO, Geniverse
Ché, founder of WideStack

About

Hi, I’m Ché.

  • Developer by training
  • Business operator by experience
  • Problem solver by nature

I’ve spent my career moving between technology, customers, product, operations, commercial teams and leadership.

I tend to end up in the gaps between disciplines, where the problem is important but doesn’t belong neatly to one person or function.

WideStack is where I get to bring all of that to the problem in front of me.

Experience

I’ve spent my career building this stack.

  • Engineering
  • Systems
  • Customers
  • Leadership
  • Commercial
  • Product
  • AI

Different teams. Different titles. The same thread: solving messy problems others couldn’t.

She brings a rare combination of deep technical expertise and the ability to translate it into clear, practical value for customers.

Kris HolzAI Value Manager, QorusDocs

Selected work

Problems I’ve helped solve.

Image to come

The Presence Practice application, showing a guided session in progress.

The Presence Practice

They had a vision. But not a product.

The founders knew the experience they wanted to create but didn't need five different specialists to turn it into a brand, product, user experience and working application.

I helped shape the product, created the visual identity and brand direction, designed the experience, architected and built the application, integrated AI-generated personalized audio and subscription payments, and helped take it from idea to launch.

  • Product
  • Brand
  • UX
  • AI
  • Engineering
  • Payments

Image to come

Clio Custom Manager, showing the matter list with deadline and settlement filtering.

Clio Custom Manager

Complex workflows. One simple solution.

A law firm had critical operational workflows that didn't fit neatly into its existing software.

I mapped the work and built a custom management experience around the way the team actually operates, including deadlines, settlements, filtering, reporting and operational visibility.

  • Process
  • Product
  • UX
  • Automation
  • Software

Image to come

The Peninsula Life Church website and the Barnabas mobile app shown together.

Peninsula Life Church / Barnabas

One organization. A connected web and mobile experience.

One organization needed a public presence, a members' experience and a native mobile app that all told the same story and shared the same information.

I built the website, the member experience and the mobile app, integrated the systems the team already ran on, automated the work that was being repeated by hand, added an assistant and sermon transcription and summarization, and built the admin tooling, payments and messaging that keep it running.

  • Web
  • Mobile
  • Integration
  • Automation
  • AI
  • Admin tooling
  • Payments

Image to come

Berean showing an answer alongside the sources it was drawn from.

Berean

What happens when “probably right” isn't good enough?

Generated answers are easy. Answers someone can check are not.

Berean is a Bible application built for a subject where being approximately right is worse than saying nothing, so it retrieves and grounds every answer in a real source, classifies and reviews content with a human in the loop, and reads aloud on the device rather than shipping audio back and forth. It runs as an installable web app on a large PostgreSQL dataset, with the model architecture chosen as much for cost per answer as for quality.

  • Source-grounded AI
  • Retrieval
  • Classification
  • AI UX
  • On-device speech
  • PostgreSQL
Funder Farm search results, showing matched funders with the evidence behind each match.

Revisibl / Funder Farm

Millions of messy public records. One useful answer.

Public funding records are enormous, inconsistent and full of the same organization spelled six different ways.

The work was resolving those records into real entities, making them searchable by meaning rather than by exact wording, and keeping the evidence attached so every answer can be traced back to the document it came from, on a PostgreSQL dataset large enough that the architecture had to be part of the answer.

  • Data engineering
  • Entity resolution
  • AI research
  • Semantic retrieval
  • Evidence and provenance
  • Product architecture

1 / 5

From the very beginning, she understood the vision behind the app with almost uncanny clarity. She was able to take complex, abstract ideas and transform them into a polished, seamless, beautifully functioning product faster than I thought possible.

Developers who also naturally understand vision, energy, user experience, branding, and innovation are even rarer.

Chelle CarusoFounder, The Presence Practice

Working together

Working together can be as small or as big as the problem.

The size of the engagement follows the size of the problem.

Think it through

Want another senior brain on something? We can work through it together.

Figure it out

The problem is real, but the answer isn't obvious. I'll investigate, clarify and work out what makes sense.

Build it

We know enough to make something real. I can take responsibility for the project and implementation.

Stay involved

Sometimes you need ongoing senior product, technology or problem-solving capacity without hiring a whole team.

Contact

Got something you’re trying to figure out?

You don’t need a brief, a requirements document or even a particularly good explanation.

No pitch deck required

Or email me directly at che@widestack.io

Don’t worry about making it polished. Tell me what’s happening, what you’re trying to make happen, or what’s been rattling around in your head.

Not sure this is a WideStack thing? Send it anyway. I’ll tell you.